The Selling Framework for Startups

Given that ninety-eight percent of startups never raise venture or angel moneyraises the question:

Why do so many entrepreneurs put off making sales, a critical source of capital, a core part of their daily ritual?

In this podcast, we’ll discuss with two highly seasoned tech sales professionals the Selling Framework for Startup Founders, a set of seven precepts put together by the MESA organization ( and the Exponential Group ( to help founders lean into the sales process earlier and be more effective selling.