The Selling Framework for Startups
Given that ninety-eight percent of startups never raise venture or angel money, raises the question:
Why do so many entrepreneurs put off making sales, a critical source of capital, a core part of their daily ritual?
In this podcast, we’ll discuss with two highly seasoned tech sales professionals the Selling Framework for Startup Founders, a set of seven precepts put together by the MESA organization (www.mesagroup.org) and the Exponential Group (www.exponentialgrp.com) to help founders lean into the sales process earlier and be more effective selling.
