George Hadjiyanis has over 25 years of business development and marketing leadership experience with emerging software, SaaS and managed service providers. George’s passion is to uncover the critical needs of customers and deliver the right solution to help them meet their strategic goals.

George is the founder and principal consultant for Launch Avenue. He focuses on B2B SaaS and service providers generating $1M–$20M+ in revenue who want to move from ad hoc growth to a structured, scalable revenue engine. George was previously VP of Sales and Marketing for cloud management software provider Enstratius from inception to Series-A financing to its acquisition by Dell. During his leadership, the company secured numerous Fortune 500 customers and became positioned as an industry-leader including being honored with the Gartner Cool Vendor award. Post acquisition, George led the Dell cloud management sales and marketing organization.

Prior to Enstratius, George held marketing, product management, and sales operations leadership positions for various managed services companies. George has also been recognized as a Top 100 Blogger on Cloud Computing, was a Yahoo Big Idea Marketing Award finalist, and has spoken at global marketing and technology conferences.

George holds a Bachelor of Electrical Engineering and an MBA in Strategic Management from the University of Minnesota.