The need to protect consumer privacy online has been in the spotlight lately, more than ever. In February the U.S. Senate created a new Judiciary Subcommittee on Privacy, Technology and the Law, which will be chaired by Sen. Al Franken, D-Minn. AdWeek quoted Franken saying, “The boom of new technologies over the last several years has made it easier to keep in touch with family, organize a community and start a business. It has also put an unprecedented amount of personal informationinto the hands of large companies that are unknown and unaccountable to theAmerican public.”

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